"For the things that we perceive also have such qualities as color, texture, weight-all of which we "perceive" together in the thing. For example, "a colour is never merely a colour, but the colour of a certain object" (PP, 313); and, in seeing the "woolly colour" of the carpet, I will also see it as "soft." Here, we quickly discover that my perceptual situation will already include a world of both personal and social meanings. The "woolly" softness of the carpet will carry personal and social significations for me. It may signify comfort, and perhaps luxury. It may recall other occasions or places to me, inciting memories or desires."